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Major Types of Digital Marketing Services and Courses

Published By Nilesh
Aswin Vijayan
Approved By Aswin Vijayan
Published On August 13th, 2019
Reading Time 6 Minutes Reading

Digital marketing is a marketing of products and services by using digital channels to reach consumers. They key objectives promote brand through different types of digital marketing channel. Digital marketing extend beyond internet marketing to include channels that do not require the use of the internet. At the end, it is not clear which categories of digital marketing we are talking about. So instead of going read about more, different types of internet marketing. It is related to online marketing or a summarizing term for all types of online digital marketing activities.

Digital marketing includes online marketing activities. It is also includes some offline marketing activities too. And that is good. Why? Because it would be a mistake to view online marketing activities totally detached from all other marketing activities.

What are the Different Types of Digital Marketing?

So, here are explaining the main types of digital marketing platforms or categories of online marketing. And you should make sure you know all about of them. Before you decide what types of marketing you are going to include in your digital marketing. There are mentioned all types of internet marketing as well as categories of digital marketing courses :

1. Social Media Marketing

Social media is a crucial part of your different types of digital marketing services. But do you know the ins and outs of social media marketing? Social media marketing gives you increased exposure. They allow you to connect, your consumers easily. From this way, you can add more valuable customer feedback that also allows you to improve your customer service.

Using social media marketing you will get more benefit reach when you post quality content. All you do to increase traffic or business on your social media channels is called social media marketing. Along with this, social media marketing is the targeted use of social media interaction to increase the awareness for brand or product.

2. Content Marketing

Content marketing is the art of using storytelling and important information to rising brand awareness. Include the goal of getting your target audience to take a profitable action. Content marketing aims at build relationships with potential customers and becoming a partner rather than an advertiser. Since, content marketing strongly relies on content distribution, content marketing can rarely be seen totally separated from various categories of digital marketing that can fill the content distribution part.

3. Search Engine Optimization

SEO is the process of optimizing content or websites so, that they show up in search results in search engines like Google or Bing.  Every user receives an individualized results page based on keywords, the user’s location at the time of searching. This means that SEO requires right insertion of keywords within the content. It helps Google or any other search engine to search for relevant web site or content.

These are different types of digital marketing services for optimizing your website for search engine. Few strategies are accepted by Google.

There is a strong link between content, SEO and social media marketing. The most obvious is that social media and SEO are good distribution channels for content.

4. Affiliate Marketing

Affiliate marketing is the performance based different type of internet marketing service. In contrast to PPC advertising with affiliate marketing, the advertisers do not pay for traffic but rather for conversions. It means there is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.

Affiliate marketing is popular among with bloggers and high-traffic website owners who made money from selling other people’s products to their audience.

5. Influencer Marketing

Influencer marketing is relatively new but, it is a very exciting various type of internet marketing. They vastly different from the other types of digital marketing, but can be equally as effective. Influencer marketing is popular among on social media channels such as Instagram or Snapchat. Companies hire Instagrammers with large followings to promote their brand by posting one or more photos with the product. These social media takeover drive the influencer’s following to your social media channels rising your new followers and exclusive views.

Always make sure to do research on your influencer before you decide to do business with them. You might want to verify their Google analytics.

6. Email Marketing

Email marketing is one of the best converting marketing channels as compared to other different types of online marketing. They allow you to update your email subscribers on a regular basis regarding your company. Your regular email updates provide value to your consumer. As a result, you gain more brand trust and brand loyalty.

The best email marketing campaigns involve a list of subscribers earned by your company & content, not paid for your company side.

7. Mobile Phone Advertising

Many of the various types of digital marketing can take place on your mobile phone. After all you are probably using Facebook, Instagram, snapchat or more and Google on your mobile phone.

These include SMS advertising which could prove an asset to local marketing efforts. You can prompt your consumers by using SMS to receive special offers, coupons, and updates from your company.

8. Viral Marketing

Viral marketing refers to a post of only some sort that is funny, trendy and strange enough to garner a massive amount of shares online. Viral marketing is one of the huge reasons in website traffic over a short time. This is hard to do but the benefits of it, more.

B2C companies stand to gain the most by viral marketing. B2C companies can use social media to reach an enormous audience across everyone their active platforms

9. Pay-Per-Click Advertising (PPC)

Search engine optimization other forms of PPC advertising also explain marketing methods where the marketer pays for per click on link to website. A part from search engines, almost all social networks gives the chance for PPC advertising. These ads appear in the feed of the targeted social media users.

A lot of these activities cannot be clearly separated. The lines between the different types of digital marketing are often blurred.

Bottom Line

If you want to decide categories of digital marketing then, you should be aware. These various types of digital marketing strategy, and select the ones that you think, it is best suited for your purpose. Keep in mind that they all are linked with each other and often the lines are blurred. If you are interested to learn digital marketing course then, you can join institutes that are available all around the world