10 Big Career Opportunities In Digital Marketing [2020]

What is Digital Marketing?

Digital marketing is the marketing of goods and services to numerous using digital channels.

Traditional marketing

• Slow conversion
• Static
• Expensive
• ROI hard to calculate

Digital marketing

• Fast conversion
• Dynamic
• Effective
• ROI easy to calculate

Scope of Digital Marketing in India

Today’s world is a fact that internet marketing and digital marketing are in high demand. It is the fastest-growing field which is going to provide the highest number of jobs in 2020.

So that Scope of Digital Marketing in India [2020] one of the best career options. Almost all companies transforming their business in the digital field.

Companies or organizations are realizing the importance of internet marketing in India and therefore hiring people who have knowledge and skill for digital marketing.

10 Best Types of Career Option and scope of Digital Marketing in India [2020]

1. Digital Marketing Manager
2. Search Engine Optimizer (SEO Executive)
3. Content Marketing Manager
4. Inbound Marketing Manager
5.  Affiliate Marketing
6.  Social Media Marketing Expert
7.  Search Engine Marketer/PPC Expert
8.  Consumer Relationship Manager
9.  Blogger
10.  E-mail Manager

Digital Marketing Manager

If you are looking for this position start leaning digital marketing course and build experience for the digital marketing field. The digital marketing manager is one of the best options in a digital marketing career in India. [2020]

As a digital marketing manager, you can manage all the digital marketing activities and leading marketing to our marketing team.

In this position, you can responsible for all marketing operations. Your duties will be planning, implementing and monitoring in digital marketing network.

Responsibilities

• Develop and monitor the campaign budget.
• Managing social media platform
• Prepare an accurate report on our marketing overall performance
• Coordination with advertising and media experts to improve marketing results.
• Identified the latest trend and technologies effective in your industries.

Qualification & requirements:

• Bachelor’s degree in marketing or related field.
• Minimum 5-7 years of experience in the digital marketing field.
• A project that defines you can able this position.
• Good knowledge of all social media platforms.
•  Good knowledge and skill of HTML, CSS, and JavaScript.

Salary

The average salary in digital marketing manager in India: 4-10 lakhs per annum. The best part of a digital marketing career is that salary will increase by gaining experience.

Search Engine Optimizer Executive (SEO Executive)

If you are thinking to start a career in SEO executive starts learning digital marketing now and then starts intensive 6 months to 1 year at least. The search engine optimizer executive (SEO Executive) is one of the good decisions for starting a career in digital marketing in India. [2020]

It is the process of getting free organic traffic from your website.

As an SEO executive your main objects are to improve the websites rank in search engine optimizer this is a reason why SEO manager is a top-ranking job and best Scope of Digital Marketing in India.

Responsibilities:

• Keyword research to capture the most valuable traffic
• Analyzing and Reviewing the website
• Running PPC campaigns
• A good and effective content writing for blog, social media and websites
• Web marketing
• Web analytics

Qualification & requirements:

• Bachelor’s degree in marketing or related field.
• At least 2-year experience of digital marketing.

Salary:

The average salary of SEO executive: 2-4 lakhs for fresher per annum and the best part of a digital marketing career. If the candidates gaining experienced it may go up to 30 lakhs p.a

Content Marketing Manager

If you are want to start our career in content marketing manager you can start learning digital marketing after learning start intensive 6months to 1 year.

A content marketing manager is one of the best scopes of digital marketing career in India [2020]

As a content marketing manager, you have to report to the digital marketing manager.

A content marketing manager manages there content writer team.

Responsibility:

• Managing blog
• Managing content marketing budget
• Managing the team of a content writer
• Implementation of SEO practices
• E-mail communication
• E-book publications
• Video marketing

Qualification & requirements:

• No need for any MBA or digital marketing degree.
• If you have any project that proves your skill and knowledge then no need for any certificates.
• At least 2-4 year’s experiences

Salary:
The average salary of a content marketing manager: 10-15 lakhs per annum. The best part of a digital marketing career is that salary will increase by gaining experience.

Inbound Marketing Manager

If you are want to start our career in Inbound Marketing Manager start learning digital marketing and gain expressive of a few years. The inbound marketing manager is one of the best options in a digital marketing career in India. [2020]

Inbound Marketing is a technique for drawing the customer to product and services via content marketing, social media marketing, e-mail marketing, and search engine optimization.

One of the most important works does in inbound marketing manager to establish and promote closed-loop analytics

Responsibilities:

• Traffic generation by blog, SEO and social media.
• Lead conversion by a content marketing landing page.
• Customer conversion, e-mail marketing, lead intelligence
• Researching product, competitor and conducting customer

Qualification & requirements:

• Experience of marketing manger according to the organization
• Good communication skill
• A good thinking power or problem solver
• Data driver and research-oriented
• A good management skill
• Excellent knowledge of HTML/CSS adobe.

Salary:

The average salary of inbound marketing manager: 8-10 lakhs per annum. The best part of a digital marketing career is that salary will increase by gaining experience.

Affiliates marketing

Affiliate marketing is an advertising model where a company pays the commission to third party publishers to generate leads to the company’s products. Starting affiliates marketing is one of the best scopes of digital marketing career in India [2020]

In simple words, you refer people to a company’s products through your special link and you make a commission from people who complete the associated task.
Affiliate marketing is a source of passive income.

 

The best affiliate networks are:

• Cj affiliates by conversant
• Amazon associates
• Clickbank
• V commission
• Flipkart affiliate program

Skills:

• Good communication skill
• Familiar with affiliate marketing networks and search engine marketing.
• Good decision making skill

Social Media Marketing Expert

Social media marketing expert/manager is one of the best options in a digital marketing career in India [2020]

In 2020 social media marketing rapidly increases even sometimes they bite the TV marketing concept everyone interested in social media marketing.

In this figure you can see that avergage useing internet per day.

According to the research most people spending lots of time on social media platforms. Due to this social media marketing increases rapidly and there is an opportunity to settle your digital marketing career in 2020.

As a social media manager, you will promote products & services by using social media platforms such as Whatsapp, Instagram, and YouTube, etc.

Responsibilities:

• Planning, implementing and managing social media strategy.
• Increase brand awareness by the social media platform.
• Using social media marketing tools like a buffer.
• Providing feedback option.

Qualification & requirements:

• Good knowledge of all social media platforms like Facebook, Whatsapp, YouTube, Instagram, Twitter, and other social media best practices.
• A good understandable for SEO and web page.
•  According to origination, you need (x) years of experience.
• Understandable for web designing and publishing.
• A good leadership skill
• Bachelor’s degree in marketing or relevant field.

Salary:
The average salary of social media marketing expert: 4.8-12 lakhs per annum. The best part of a digital marketing career is that salary will increase by gaining experience.

Search Engine Marketer/PPC expert

If you are want to build a career in PPC Expert start learning digital marketing and gaining a few years of experience. Search engine marketing or PPC marketing is one of the best options in a digital marketing career in India [2020].

As a search engine marketing expert or PPC marketing expert is a form of internet marketing. This is a paid method to increase visitors to the search engine result page.

A PPC marketing manager you can oversee pay-per-click campaigns.
The small company the search engine marketing done by the digital marketer it’s self.

 

Responsibilities:

•  Keyword research
• Bid management
• Split testing the ad campaigns
• Ad copywriting

Qualification & requirements:

• X years of experience as a search engine marketing manager.
• X years of planning and implementing success in SEO
• Good knowledge of HTML, CSS, JavaScript.
• A bachelor’s degree in a relevant field.

Salary:

The average salary of a search engine marketing manager or PPC manager: 3-5 lakhs per annum. The best part of a digital marketing career is that salary will increase by gaining experience.

Consumer Relationship Manager

If you are want to build a career in Consumer relationship manager start learning digital marketing and gaining a few years of experience. Consumer relationship management is one of the best options in a digital marketing career in India [2020].

As a consumer relationship manager, you can build a good relationship with your key customer and maintain the core value of the organization.

With the intensive global competition and rapidly changing technological environment, meeting customer’s various needs and maximizing the value of profitable are becoming the only viable option for many companies.

Responsibilities:

• Manage customer-business relation
• Solve customer issues quickly and efficiently
• Ensure a good relationship with customer satisfaction
• Leading customer care strategies and meeting with organization management for the important plan.
• Being a good thinker and troubleshooter.
• Conduction business review using a CRM program.

Qualification & requirements:

• Bachelor degree of relative field
• A minimum of 3 years experience requirement
• Good communication skill
• Good leadership skill

Salary:

The average salary of customer relationship marketing manager: 9-10 lakhs per annum. The best part of a digital marketing career is that salary will increase by gaining experience.

Blogger Manager

Blogger manager is one of the best options in a digital marketing career in India [2020].
As a blogger manager, the main objective is written the content then edit and publishes the content in the website, blog post, and social media with the aim of awareness and increase the traffic to the website by written content and Video content

________________________________________
Content is a king

Responsibilities:

• Promote product & services by affiliates
• Developing a content strategy
• Writing and researching articles
• As a blogger, you can publish the post on social media platforms and websites.

Qualification & requirements:

• You should be a good writing skill.
• A good graphic designer.
• Good communication skills.
• (X) years of experience according to the origination.

Salary:

The average salary of blogger manager: 3-4 lakhs per annum. The best part of a digital marketing career is that salary will increase by gaining experience.

E-mail Manager

The E-mail marketing manager is one of the best options in a digital marketing career in India [2020] because you can boost your sales funnel with the help of e-mail marketing.

• E-mail campaign
• Website visit
• Product purchase
  Also, it is an effective way to generate high ROI (return on investment).

What is e-mail marketing?
It is an effective way to convert leads into a sale by sending a personalized e-mail to the targeted audience.

It can also be used to remarket pre-qualified leads.
E-mail marketing is effective at every stage of the customer lifecycle.

1. Careness: – Customer recognizes their problems after which you can educate them on how your brand can solve them.
2. Consideration:– The customer is focused on searching for the relevant products (solutions) and compares the product with a similar one.
3. Purchase: – Encourage your customers to purchase the product by giving an offer.
4. Retention: – Nurture your relationship with the customer to ensure they remain loyal to your brand.
5. Advocacy: – Convert your active customer into brand advocates.

Responsibility: (responsibility of email marketing manager)

•  Making an organic email list.
• Managing email databases to lead generated.
• Write newsletter including all company updates.
• Ensure email follow industry policies and best practices.
• Identified the target audience and grow an email list.

Qualification:

• A good understandable HTML and content marketing system
• A project that proves the work experience of digital marketing and email marketing.
• A good understanding of SEO/SEM and Google analytics.
• Good communication and copywriting skills.
• Bachelor’s degree in relative field.

Salary:

The average salary of an e-mail manager: 5-6 lakhs per annum. The best part of a digital marketing career is that salary will increase by gaining experience.

Digital Marketing Career in 2020 – FAQ